Pro rally driver Ken Block, the Hoonigan and DC Shoes co-founder who revolutionized action sports marketing and motorsports filmmaking, died in a snowmobile accident near his home in Utah on Monday. He was 55.
"But if you were lucky enough to know him, that's where the best parts of Ken surfaced. He treated his friends like gold and would create opportunities for whoever wanted to put in the work. He was everything this world needs more of, and just happened to do a lot of really cool stuff on the side."
An avid action sports enthusiast, Block was an ambassador for the industry and a family man who, in 2022, raced the American Rally Association Championship alongside his wife, Lucy, and their 16-year-old daughter, Lia.